In today’s world, thought leadership marketing has emerged as the leading method for brands to establish their authority and grow drastically. There are numerous marketers who have started using this strategy to expand their brand, boost brand awareness while also increasing market share. If you’ve underestimated the value of thought leadership, you might be completely wrong. A thought leader is someone who is experienced in his industry and is willing to share his thoughts and opinions with the world, to help people following similar paths realize their dream. People inherently take them seriously in matters related to their field of expertise. While becoming a thought leader helps you establish authority while also garnering a lot of attention, it also makes you more approachable from the point of view of bloggers and media persons. Being a thought leader might initially seem quite intimidating but once you actually start practicing it, this might not be the case. There … [Read more...] about Why Thought Leadership is Essential for all Brands to Reach Market
Why information security is important for your organization
There once was a time not all that long ago when security teams could plead ignorant to IT security risks, with minimal possible consequence in terms of any significant damage coming to the company. Those days are long gone. We’ve reached an era where the "I see nothing" perspective no longer works for network security. In today’s era of advanced cyberattacks, information security is too important an element of business success to dismiss. In fact, ignorance of information security matters is prohibitively costly, as regulators can use it to justify the imposition of fines. Take GDPR’s penalty scheme, for example. Is ignorance of digital security worth €20 million or 4 percent of an organization’s global annual revenue? That’s just one data protection standard -- others such as Australia’s Notifiable Data Breaches (NDB) scheme and the NY Department of Financial Services (NYDFS) Cybersecurity Requirements for Financial … [Read more...] about Stop focusing your information security efforts on the wrong things!
Sure, you’re aware of and understand the old adage that you should “know thine enemy,” but even if you wanted to check out what goes on down there on the underside of the Internet, you’re most likely too busy just trying to keep your own network and systems secure to really delve into it. Besides, bad things happen to good people when they wander into crime-ridden neighbors, and that’s just as true online as out there in the real world. That said, the “head in the sand” approach doesn’t work well for ostriches or humans. Cautious awareness of the dangers that exist will help you to avoid them. Let’s take a wary look, then, at the mysteries of the “dark net” and how it can threaten the integrity and security of your corporate network. Into the darkness First of all, let’s distinguish between dark nets and the dark web. Although the two terms are sometimes used interchangeably, they aren’t the same … [Read more...] about The Dark Web: Is it a threat to your organization?
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In a technology-reliant workplace, usernames and passwords are abundant — and the bane of many users’ existence. With numerous programs and software applications to command, countless logins impede employee performance, cost money, waste time, and lead to security risks when staff resort to simple passwords. Single sign-on (SSO) allows these technology-dependent users to log in with one set of credentials for multiple applications as opposed to remembering a multitude of various logins. The average person used just 6.5 passwords in 2007. In 2016, a survey conducted by Intel Security determined the average has risen to 27 online logins per person, and though the survey didn’t ask, it’s suspected that the number of passwords is slightly less but oversimplified for easier remembering. According to the same survey, 37% of users forget a password at least once a week. With an average of 27 logins per person, forgetfulness isn’t a surprise, but it is an abused … [Read more...] about How SSO Software Works and Why Single Sign-On Is Important