Research firm Kantar recently released the top 10 key trends that will impact the consumer behavior in India in 2020. The trends cover a range of categories including fast moving consumer goods (FMCG), durables, home buying, transportation, loans, infrastructure, online engagements, entertainment, and imported goods among others.While the trends differ across different categories, the over-riding sentiment is to ‘wait and watch’, given the state of the economy. The attitude stems from the experiences the consumers had in 2019, by the end of which, stability was the biggest affecting sentiment. Preeti Reddy, chief executive officer, South Asia, insights division, Kantar stated, “If the consumer behavior in 2019 was driven by the desire to seek stability, the over-riding sentiment is one of ‘wait and watch’ in 2020 amongst Indian consumers. Meanwhile, with their wallets squeezed and aspirations intact, a large-scale reprioritisation of spending is underway … [Read more...] about Consumers expected to adopt ‘wait and watch’ attitude in 2020: Kantar
Attitude change marketing
Indian Premier League (IPL) franchise Royal Challengers Bangalore (RCB) on Friday unveiled their brand-new identity in the form of a new logo ahead of the 2020 edition of the league which starts on March 29.The redesigned logo with the majestic lion illustrates and brings alive RCB's philosophy, a bold and fearless attitude of playing exciting cricket.The new RCB logo design balances the simplicity and 'iconicity' of the lion to create the next chapter for one of India's most iconic sports team. Speaking on the launch of the new visual identity, Sanjeev Churiwala, Chairman of RCB, said "The idea behind the design of the new brand identity to give our rampant lion a contemporary makeover. The elements in the logo is a commitment to continuously entertain and engage with fans who are the force behind Royal Challengers Bangalore.""We believe a change in identity for the club was necessary to effectively live and breathe this vision and celebrate the passion for cricket and playing … [Read more...] about IPL 2020: RCB reveal redesigned logo
Delhi Capitals, the Vivo Indian Premiere League franchise co-owned by JSW and GMR, aims to net Rs 60 crore in sponsorship revenues this year. The team, which underwent significant changes on and off the field last year, has sharpened its focus on long term associations, and developing its licensed merchandise portfolio. Delhi Capitals, previously known as Delhi Daredevils, saw an ownership change with JSW Group picking up stake in the franchise. The team is now owned by a joint venture entity by the two conglomerates called JSW GMR Cricket. The change in the name of the franchise is also a reflection of the change in ownership. The team also completely revamped its squad for the 2019 season; in what its chief executive officer Dhiraj Malhotra calls “making a fresh start.”The team has three long term brand associations locked in. Principal sponsors for the Delhi Capitals include consumer durables brand Daikin, Lotus Herbals, EbixCash, and Jio Digital. While the 2020 season … [Read more...] about Delhi Capitals targets Rs 60 cr sponsorship revenue
There are obvious parallels between the epidemics of 2002-2003 and 2019-2020. Both began in winter and featured cover-ups and whistle-blowers. The origins of both were traced to China’s unregulated wet markets and the sale of wildlife. Both resulted in quarantines, empty streets and considerable panic. They featured the jaw-dropping feats of entire hospitals being constructed within a few days’ time. And both demonstrated the pros and cons of China’s authoritarian political system: the ability to implement drastic measures to contain a crisis, but only after the unnecessary escalation of the crisis resulting from a repressive culture of censorship. … [Read more...] about A tale of outbreaks, both in China
For Sullivan, the priority is not to replace natural burial but to provide more green options. “We’ve been told that our technology comes out at about the same price as cremation,” he says, “so the choice is there. People need to overcome their assumptions and do what is best for the planet.” The National Association of Funeral Directors also “welcomes any proper method of disposal that offers the public choice”. Fisher, meanwhile, is so enthusiastic about resomation that he would like to undergo the process once he dies. “They’ll put me in here when I’m dead, too – and if that isn’t enough of an endorsement for you, I don’t know what is,” he says. … [Read more...] about A greener way to go: what’s the most eco-friendly way to dispose of a body?