ST. MICHAELS, Barbados — The Caribbean Development Bank (CDB) is in winners’ row. The American Advertising Federation Fourth District has listed a video produced by the bank, among the 2018 recipients of its prestigious Gold Angel Award. The accolade honours excellence in public service advertising that addresses community issues. CDB produced the video, Building Partnerships for A Climate-Resilient Caribbean, to coincide with the United Nations Climate Change Conference (COP23) held in Bonn, Germany in November 2017. The Bank commissioned Mayers Media Inc., a Barbados-based company, to work on the project. The video features Community Disaster Risk Reduction Fund interventions in Belize and Jamaica. Also, it spotlights a project designed to build capacity for disaster risk management and climate resilience in Ile-à-Vache, Haiti. The project launched in March 2018, and is funded through a CDB grant of USD 5.5 million, which includes resources provided to the Bank under … [Read more...] about Caribbean Development Bank wins gold advertising award
Newcastle United managing director Lee Charnley and a club panel have revealed that Sports Direct are now being charged for advertising around St James' Park. Sports Direct logos can be seen emblazoned on the stands, around the pitch and in the tunnel. Free advertising around the stadium - which was named Sports Direct Arena for a short stint by Mike Ashley - had annoyed supporters who felt that money should be pumped back into the club for transfers. But Newcastle chiefs have now tackled this issue and in a fan forum the club said: "There is now an agreement in place whereby Sports Direct pays for all advertising in the stadium. "Sports Direct is only allocated what the club doesn’t sell and that arrangement can be terminated immediately by the club if another company is willing to pay more on a fair commercial basis." United also stated that Ashley's close aide Justin Barnes,, who worked closely with the tycoon, does not get a salary from the club. The statement went on: … [Read more...] about Do Sports Direct pay Newcastle United for advertising?
"It also features a separate laundry which mum will love and a large double garage for dad." "The kitchen is nice and modern ladies and a very good size, as is the open plan dining and lounge. And YES there is a lovely big and modern garage for Dad and family toys!" "Mum will love the loads of bench space in the kitchen and neat and tidy scullery and the chance to be first to use the oven!" These are actual phrases, used in real estate advertising currently online. My husband and I were house-hunting last year and I remember being amused by all the references I was seeing telling me - the mum - I would love a spacious kitchen, while my husband - the dad - would appreciate escaping to a 'man-cave'. A quick Google search reveals this type of wording in real estate ads is common. Of course mum needs to know about the size of the kitchen that's her place, after all... isn't it? In fact, no, I don't think a woman's place is necessarily in the kitchen these days. This is not true … [Read more...] about Everyday sexism in real estate advertising: Stop telling me I’ll love the spacious kitchen
Recent global news place a spotlight on females’ silent struggles in the society. Commentaries by key community leaders cause recent debate on how women are in a disadvantaged position in the eyes of public trial. In commerce, advertising is a crucial demand and revenue growth drivers for the billion-dollar global beauty industry, however, promotion of unrealistic images of women has long been known to cause harm to women’s well-being. Females who idealize unattainable appearance standards are likely unable to live up to these expectations which can produce negative emotional consequences. Studies by various marketing scholars demonstrate that females derive self-perceptions from advertisements, even those that seem to work against their well-being. There is a great deal of societal investigation into the depiction of women in ads which serve as one of females’ information sources on social practices and self-presentation. This type of messages can produce stereotypes … [Read more...] about Silent struggles of women in recent news and advertising
SINGAPORE - Employment agency SRC Recruitment and one of its staff were on Thursday (Oct 4) slapped with 243 charges for "selling" maids on online marketplace Carousell. The Ministry of Manpower (MOM) said in a statement that the advertisements were placed between Sept 1 and 17, and had cast the maids in an undignified light. The employee, Erleena Mohd Ali, 41, had uploaded the insensitive advertisements, the statement added. SRC Recruitment faces a total of 144 charges under the Employment Agencies Act, while Erleena faces 99 charges. The offences include advertising foreign domestic workers in a manner akin to a commodity and failing to ensure that SRC's name and licence number are reflected in the advertisements. SRC's licence has been suspended, which means it can no longer deploy any foreign domestic workers, while Erleena has been deregistered as an employment agency personnel. MOM was first alerted to the Carousell listings on Sept 14 and put up a Facebook post to warn other … [Read more...] about Employment agency and employee face 243 charges for advertising maids on Carousell