Anheuser-Busch used all of its ad time to introduce a beer called Bud Light, the beer giant isn't advertising its iconic Budweiser brand during the Super Bowl. Instead, it's donating the money it would have spent on the ad to coronavirus vaccination awareness efforts. Anheuser-Busch still has four minutes of advertising during the game for its other brands including Bud Light, Bud Light Seltzer Lemonade, Michelob Ultra and Michelob Ultra Organic Seltzer. Those are some of its hottest sellers, particularly among younger viewers. But the decision to not do an anthemic Budweiser ad - which over nearly four decades has made American icons of frogs chirping "Budweiser," guys screaming "Whassup!", and of course the Budweiser Clydesdales - showcases the caution with which some advertisers are approaching the first COVID-era Super Bowl."We have a pandemic that is casting a pall over just about everything," said Paul Argenti, Dartmouth College professor of corporate communication. "It's hard to … [Read more...] about Budweiser joins Coke, Pepsi brands in sitting out Super Bowl
5 corporations that run the world
Western Australian premier fears for the future of his mining-dependent state if Australia’s relationship with China keeps worsening
April 26: Chinese ambassador Cheng Jingye hints at a boycott of Australian wine and beef and says tourists and students might avoid Australia 'while it's not so friendly to China'. Canberra dismisses the threat and warns Beijing against 'economic coercion'. … [Read more...] about Western Australian premier fears for the future of his mining-dependent state if Australia’s relationship with China keeps worsening
Military veterans blast Royal British Legion for ‘gross misuse’ of funds after it spent almost £100,000 on a new LOGO while 6,000 ex-armed forces are homeless
'The cost covers more than a new logo. It covers the iterative process of a new brand identity over a two-year period including stakeholder engagement, research and design work, development of the logo and brand assets, and fulfilling trademark requirements. … [Read more...] about Military veterans blast Royal British Legion for ‘gross misuse’ of funds after it spent almost £100,000 on a new LOGO while 6,000 ex-armed forces are homeless
Again, Nigeria gets it wrong on tobacco control funding
Owing to dearth of funding for tobacco control, it is no longer in contention that a host of Ministries and Departments of Government now accept sponsorship of their activities from the tobacco industry and their front groups. In Lagos, the annual Food Fair held on October 18 is partly bankrolled by the tobacco industry. The Federal and State Ministries of Agriculture are also in an open partnership with the tobacco industry through their FADAMA and extension programmes. Such interactions are regularly displayed on the Twitter, Instagram and facebook pages of the tobacco multinationals. … [Read more...] about Again, Nigeria gets it wrong on tobacco control funding
We’re about to learn if Apple’s iPhone 12 is a smash hit
Wall Street analysts on average expect that will all to translate to $1.40 per share in profits on $102.76 billion in sales, according to surveys published by Yahoo Finance. That amounts to a 12% jump in profits and 16% leap in sales, compared with last year. And all this despite the crushing COVID-19 pandemic that's still ravaging communities around the world. … [Read more...] about We’re about to learn if Apple’s iPhone 12 is a smash hit
Google Maps will soon display Covid-19 vaccination sites
Google and Alphabet CEO Sundar Pichai also said Monday that the company is donating $100 million in ad grants to CDC Foundation, the World Health Organization and other nonprofits to run "critical public service health announcements" about the virus. "We recognize that getting vaccines to people is a complex problem to solve, and we're committed to doing our part," he said. … [Read more...] about Google Maps will soon display Covid-19 vaccination sites