Spotify today is rolling out a major advertising blitz, including a series of TV spots as the company hopes to reach a mass audience in the U.S. The campaign, called “For Music” and created by Droga5, will debut tonight during NBC’s “The Voice” and will have Web and social media components. Spotify’s push comes at an important juncture for the company, which now has 24 million active users and 6 million paid subscribers. Spotify, which offers both on-demand music and Internet radio, said in December that it had passed 1 million paid subscribers in the U.S. after less than a year and a half in the market. While that’s impressive in the streaming music business — it took rival Rhapsody more than a decade to hit 1 million subscribers — it’s still small, and it underscores how hard it is for a standalone, digital music company to gain a mass audience in the U.S. Related stories The best Wi-Fi speakers and music systems of 2018 Did Apple Music just eclipse Spotify in the US? Drake promotion on Spotify goes too far, users demand refunds Best music streaming app: Spotify, Apple Music, Tidal, Amazon and Google Play compared Wu-Tang Clan is… Read full this story
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