”Phablet” smartphones with large screens will see rising demand in the Far East over the next five years, says a new report – though data from Europe suggests their appeal here is limited. According to Juniper Research, phablet sales (which it defines as having a screen of between 5.6in and 6.9in measured diagonally) will hit 120m annually in 2018, compared to just 20m this year. Around half of those – 60m – will be bought in the Far East and China, the company forecasts, while about 20m will be sold in North America and 20m in Europe, it forecasts. Juniper’s definition of a “phablet” describes a larger screen than most research companies, which define it as a smartphone with a screen measuring 5in or more diagonally. That includes devices such as Samsung’s Galaxy S4, released last April, and its Note 3, released in September, and HTC’s One Max, released in autumn. Juniper says “phablets will easily find seed demographics, such as gamers in South Korea or streamers in China, allowing vendors to establish a large enough consumer base to benefit from economies of scale.” Phablets’ appeal: how big? But data collected by Kantar ComTech from its panel of 56,000 smartphone… Read full this story
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