Microsoft and Walmart’s joint bid to buy TikTok’s US operations would give them ‘riches of data’ to take on their biggest mutual rival: Amazon

Walmart’s decision to join Microsoft in a bid to acquire TikTok could give the two companies a powerful edge against their mutual rival Amazon, analysts say. Microsoft and Walmart are already business partners. Microsoft provides cloud computing services that help run the retailer’s stores and online shopping. The two companies signed a 5-year partnership in 2018, enabling them to join forces against Amazon, which competes with Walmart in e-commerce and Microsoft in cloud computing. Working together on the TikTok acquisition would be an extension of that partnership and provide inroads to Generation Z, said Futurum Research analyst Daniel Newman, according to Business Insider. Walmart said in a statement Thursday that a deal with Microsoft and TikTok could help it expand its advertising business and reach more shoppers (stock image) RELATED ARTICLES Previous 1 Next Meet the Australian who’s taking over TikTok’s global… The clock is ticking for TikTok! Chinese parent company… Share this article Share ‘With the demographic that TikTok serves, the e-commerce play that can tie to the riches of data being created on the platform will have a greater means to directly monetize with Walmart’s expansive online commerce and logistics experience,’ Newman said. However, Newman added that he… Read full this story

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