Luxury car-makers eyeing women and youth in a bid to boost sales

MUMBAI: At 40 cars a year, the loudest noise comes from the marketing push to drive sales back up. Last year, Rolls Royce sold 4,000 cars worldwide — the fifth record year in a row. But only 40 of those cars were sold in India, down from 91 in 2011.In the luxury auto trade, the marque has unbeatable cachet but the BMW-owned Rolls Royce needs to rebuild sales in the country. The company is seeking to grow by strong double digits this year and its sights are set on women and younger buyers.With cars starting at around Rs 3 crore and going up to Rs 6 crore depending on the level of customisation, only those with serious spending money can afford a Rolls. That includes people of a younger age profile than before thanks in part to the startup boom. Entrepreneur Paras Gupta, 22, a director at pre-school chain Mother’s Pride, recently took delivery of a Rolls Royce Ghost Series 2 in Delhi.“I like the design, which I feel is a marvel that transcends time,” Gupta told ET recently. “Every inch of the car is an epitome of superior craftsmanship. The design pays homage to the classical models, but is… Read full this story

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