Porsche is synonymous with fast, reliable, premium, practical and fun to drive vehicles, engineering excellence and numerous racing triumphs along the 70 years of its existence. Its most important model – the iconic 911 – is widely considered as the best sports car of all time, combining performance, reliability and usability, continuously improving in each new generation reaching closer to perfection. In this story we examine how a small company from Stuttgart became one of the most successful and renowned sports car manufacturers in the world. Ferdinand Porsche (1875-1951) was an ingenious automotive engineer born in Austria-Hungary to German parents. At a young age he designed the Lohner-Porsche (1900) which was the first hybrid vehicle ever built, combining four electric wheel hub motors with a gasoline engine working as a generator. Above: Ferdinand Porsche at the wheel of a Lohner-Porsche Following his military service, Porsche was appointed technical director, first for Astro-Daimler (1906-1923) and later for Daimler Motoren Gesellschaft (1923-1929). Among his designs was the Mercedes-Benz SSK (1928), one of the most successful race cars of the 1920s (and now an icon of the era), but his ideas for a small and affordable model was not approved by the board…. Read full this story
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