HCM City wants local businesses to create global brands Ho Chi Minh City’s authorities are seeking to create favourable conditions for local businesses to develop trademarks and brands to compete with foreign rivals at home and abroad, its leader has said. Nguyen Thanh Phong, Chairman of the municipal People’s Committee, told a conference on December 20 that developing trademarks and brand names for enterprises and their products is a sustainable advantage for them to affirm their positions. Before attracting foreign companies, the city needs to ensure local players improve their competitiveness, innovate and, especially, develop brands and trademarks, he added. Tran Vinh Tuyen, Vice Chairman of the municipal People’s Committee, said when the city has famous trademarks and brand names, its images and products would become globally renowned. He instructed the municipal Department of Industry and Trade to set up institute a programme for developing such trademarks and brand names. Pham Thanh Kien, Director of the Department of Industry and Trade, said, “Enterprises with products which have trademarks and brand names can sustain rapid growth in turnover and profit.” Not only large companies but also small and medium-sized ones should pay more attention to this, he said. “The department will… Read full this story
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