Apple was first to hit the House of Representatives Standing Committee on Infrastructure and Communications inquiry into IT pricing. What does Apple have to say about its price practices in Australia? Today, the federal government’s House Committee inquiry into IT pricing sees Apple, Adobe and Microsoft all make formal statements and take questions about their pricing practices in Australia. First up is Apple, at 9.30am AEDST, followed by Adobe at 11.00am and Microsoft at 12.30pm. We’ll be following each company’s statements and question sessions and updating each story as the sessions develop. 9.35am AEDST: Apple’s opening statement reveals for the first time that Apple employs 2,600 staff and has 160,000 developers in Australia. 9.40am AEDST: Tony King, Vice President, Apple, for Australia, New Zealand, and South Asia, is the representative for Apple. 9.50am AEDST: While pointing out that Apple branded products are set each time a new product is released and is based on balanced pricing around the world. Yet when it comes to content pricing in the iTunes Store, the biggest factor is the wholesale pricing set by movie studios, the music industry, and TV rights holders. 9.54am AEDST: Tony King says “We would love to see cheaper prices… Read full this story
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